LUKE JERRAM MUSEUM OF THE MOON

The first and biggest moon art gallery exhibition was created by the famous British artist Luke Jerram in Beijing Watercube.

Directing and designing the Key Visual, Title Design, and Poster Layout. Handling all of the graphic design Promotion Materials for the venue and both online and offline usage, including brochures, tickets and banners etc.

Role

Art Direction, Key Visua, Promotion Materials

Brand

Beijing National Aquatics Center ( Watercube )

CHALLENGE

The challenge was to create an imaginative key visual that would spark visitors’ curiosity. I chose to use the stadium as the key visual and rendered the moon in its original scale to enhance the visual impact.

I also designed a logo for the “Hello Moon” campaign to be used in different promotional materials.

AGENCY : DON’T BELIEVE IN STYLE

EC MMXX