HONG KONG CITY HALL

Design a key visual to represent the theme of the event - IMAGINE BEYOND IMAGINATION.

My role is to develop event branding from the conceptual brief to meaningful key visual design. I handle story development, art direction, key visual production and adaptation of promotional materials for the venue, including billboards, posters, invitations, and venue graphic settings.

Role

Story Development, Art Direction, Key Visual Production, Promotional Materials

Brand

Hong Kong City Hall

CHALLENGE

The Hong Kong City Hall do no have logo and relevant design elements. The brief was also very blurry and only mentions that this is an event exhibition celebrating the 60th anniversary. The only element that could be developed was the title “Imagine Beyond Imagination”.

So the biggest challenge is how to discover and attract the features of the city hall that clients and visitors have not noticed.

AGENCY : DON’T BELIEVE IN STYLE

EC MMXXI