ONE PIECE CARNIVAL

@ SHANGHAI

Led the visual development for China’s largest ONE PIECE theme carnival, building the identity from scratch and applying it across online and offline promotional materials.

Successfully attracted large-scale fan engagement and strong media exposure.

Art Direction,Key Visual Production, Online & Offline Materials,

Social Media Promotion

Role

Brand

ONE PIECE

CHALLENGE

An urgent and tight schedule came up when I picked up the design task midway. My responsibility was to improve the quality of both the event logo design and the key visual direction.

The biggest challenge was finding suitable sources from the library assets to match the desired tone. I started by developing the story concept, giving meaning to the key visual, and arranging the assets so they appeared more cohesive and reasonable.

AGENCY : DON’T BELIEVE IN STYLE

EC MMXXI