LG X AI Generation Video
Valuable Cost, 3 Weeks, 300K Views on Instagram.
The latest LG Air Purifier product launch video utilized AI technology to generate the cat and the entire environment.
The management team views this as a trend to reduce video production costs, especially for pet-related content.
Role
AI Workflow ( Storyboard, Video Footage, Editing and Composition )
Brand
LG
Starting with 5 product shots
AI Generation Flow
Left: Original Source
Middle : ChatGPT Image Generation
Prompt: A cozy living room with daylight from left to right, a wooden floor, realistic product shot.
Right: Photoshop Retouch
Add back the logo, button light, and colour balance.
Storyboard
Generated using ChatGPT, this storyboard illustrates the product's interaction with cats and serves as the foundational keyframes for the video generation process.
Most Difficult Challenge - Cat Face
As a short video, clients expect to use the same cat and living room for the entire video, and this is a weakness for the AI to maintain consistency at that time.
Final Editing and Composition
Applied colour correction & mask in After Effects, also handled the editing to arrange a 60s video for the output.
